Compliance aware medical marketing
We speak your language, and we can translate it so your customers understand too.
What we do
Marketing built for health businesses
From the words on your website to the ads that bring people to it, every piece is built with TGA and AHPRA advertising requirements in view from the first draft, not checked for compliance after the fact.
Medical copywriting
Website copy, service pages and client-facing content that reads clearly, sounds like you, and is written with AHPRA and TGA rules in mind.
SEO for medical practices
Getting your practice found on Google for the searches that actually bring clients through the door, not just traffic.
Paid search and social
Google Ads, Meta, Instagram and TikTok campaigns, written with AHPRA and TGA rules in mind.
Market research and insights
Search trends, demand signals and category insight to inform your marketing, so decisions are based on data, not guesswork.
Why it matters
Why is health-specific medical marketing essential?
General marketing agencies rarely understand the rules health and wellness businesses have to advertise within, or the psychology of someone searching for care rather than a product. Getting it wrong costs more than a bad ad.
- TGA advertising requirements govern how therapeutic goods and services can be described, including restricted claims and mandatory warnings.
- AHPRA advertising guidelines apply specifically to registered health practitioners, covering testimonials, before-and-after imagery and claims of superiority.
- Consumer psychology differs in health decisions. People are often searching with anxiety, uncertainty or urgency, and marketing that ignores this reads as tone-deaf, or worse.
- Trust compounds slowly and breaks quickly. One non-compliant claim or a heavy-handed ad can undo years of reputation-building in a health category.
- Search and social algorithms reward specificity. Generic marketing underperforms against content built around how people actually search for care.
Market insight
Marketing decisions, backed by real research
We track search trends, funding announcements and category shifts across the health and wellness sector, then use that research to sharpen client marketing. The full picture is published monthly in Prognosis, our market intelligence newsletter, included at no added fee for MOCCA clients.
Marketing packages
Hands-on marketing, clearly priced
Every package comes with a team that coordinates the work for you, weekly reporting, and a compliance-minded review of copy before anything goes live. Prices start from the figures below and are scoped to how much content needs to be organised.
Essentials
A strong first step for one channel.
- Hands-on coordinated support, with your own Slack channel and Bonsai portal
- SEO or Google Ads management (choose one)
- In-depth competitor analysis at onboarding
- 1 blog article a month
- 4 social posts a month
- Weekly reporting
- Compliance aware review of all copy
Growth
Search and ads working together.
- Everything in Essentials, plus:
- SEO and local SEO
- Google Ads management
- Google Business Profile management
- Quarterly competitor analysis refresh
- 2 blog articles a month
- 6 social posts a month
Lead
Full coverage across search, social and calls.
- Everything in Growth, plus:
- AI search optimisation
- Meta ads on Facebook and Instagram
- 1300 or 1800 number set-up assistance with call tracking
- Monthly competitor analysis refresh
- 8 social posts a month
- Monthly strategy call
- A one-off onboarding fee of $750, covering in-depth competitor analysis, account set-up and conversion tracking
- Weekly reporting, not monthly
- A real team coordinating your marketing, not a ticket queue
- Plain-English communication at every step
- Advertising spend, paid directly or passed through at cost
- 1300 or 1800 number and call-tracking subscription fees, passed through at cost
- Full research articles and detailed analyses
- Website builds and redesigns, scoped through our digital delivery partner
All prices are in Australian dollars and exclude GST. Prices start from the amounts shown and are confirmed in a written scope before any work begins. Ad spend and third-party fees are disclosed upfront and are not included. MOCCA does not guarantee specific marketing results, search rankings or return on ad spend. Final responsibility for advertising compliance rests with the business publishing the material.
Not sure which package fits? Book a free consult and we will help you choose.
Book a free consultCommon questions
Marketing and advertising rules, answered
What are the AHPRA advertising rules?
Advertising of regulated health services can be subject to requirements under the National Law and guidance issued by the relevant regulators.
What applies will depend on the nature of the service, the practitioner involved and the content being published.
Businesses should be particularly careful about the claims they make, the way outcomes are represented and whether marketing could create unreasonable expectations.
MOCCA can help businesses develop clearer internal processes for reviewing health communications, but formal legal or regulatory advice should be obtained where required.
Can health businesses use testimonials?
Testimonials and reviews are an area where businesses should be particularly careful.
The rules can depend on what is being promoted, who provides the service and what the testimonial says.
A review about customer service may have different implications from one making claims about treatment results.
Businesses should avoid adopting a blanket approach and should review the specific regulatory framework that applies to their services.
MOCCA can help organisations structure marketing-review workflows, but legal interpretation should be obtained from an appropriately qualified adviser where necessary.
How do TGA advertising rules affect health businesses?
TGA requirements may become relevant when communications promote therapeutic goods.
This can matter even where a business primarily describes itself as providing a health service.
The applicable requirements depend on what is being promoted, how it is presented and the therapeutic goods involved.
Businesses operating around medicines, medical devices or other therapeutic goods should therefore consider TGA requirements as part of their marketing process rather than treating advertising as purely a branding exercise.
MOCCA can help coordinate compliance aware communication processes and external specialist input where appropriate.
More questions? See the full FAQ.