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Services · Founders and Start-ups

Real, hands-on support.

You're building something new, and there's a lot to figure out in the right order. MOCCA gives founders and start-ups hands-on guidance, structure, and affordable, high-touch support, so the big calls aren't made alone.

What's included

Six product lines, combine any of them

Every engagement draws from the same six areas. Select the ones that apply to you, expand a card for detail, and build a shortlist to bring to your discovery call.

End-to-end business set-up
Support through the practical steps of getting registered, structured and ready to trade, in the right order. Business structure and registration decisions are made with your accountant and lawyer, and we work alongside them.
Business plans
A clear, high-quality business plan built with you, step by step.
Core company documentation assistance
Help preparing the operational documents a new business needs, in plain English, such as procedures and internal policies. Where a document is legal, we let your legal team handle this.
Company values and structural support
Defining what your new business stands for, and the team structure and roles to back it up. Legal and ownership structures sit with your lawyer and accountant.
Business consulting
A sounding board for the decisions founders usually have to make alone.
Expansion and idea generation support
Help turning a good idea into a workable next step.
Partnership coordination
Help finding and coordinating the right early partners and suppliers.
Negotiation support
Preparing your position, options and talking points before an important conversation. Commercial preparation only; legal terms go to your lawyer.
Recruitment assistance
Help writing the role, running the process, and hiring your first few people well.
Logistical support
The practical, unglamorous groundwork of getting a business running day to day.
Content creation
Website copy, social content and the words your new business needs from day one.
Client education material
Take-home materials for your first clients, published under your name and approved by your registered practitioner before release.
Clinician education material and CPD program design
Internal training material and CPD program structure for the first clinicians you bring on. Clinical content is supplied or approved by your registered practitioners. Accreditation sits with the relevant accrediting body.
Marketing strategy
A starting marketing presence, built to grow with you.
SEO
Getting your new website findable from the start.
Paid search and social
A first Google Ads and social presence, set up properly and within advertising rules.
Full guide to Marketing
Web development
A website built to launch your business.
CRM development
A simple CRM set up to track your first clients.
Website maintenance
Keeping a new site secure and up to date.
AVERAKS Delivered in partnership with AVERAKS, MOCCA's web, app and CRM partner.
Full guide to Software Development

Included with every engagement

  • Hands-on, concierge-style guidance from first call to handover
  • Clear, plain-English communication at every step
  • TGA and AHPRA advertising awareness built into the work
  • Complimentary access to Bonsai for project tracking and client communication
  • Slack access for messaging, file-sharing and workflow coordination
  • Scheduling software for easy bookings and check-ins
Pricing scoped to your needs
Every engagement is quoted individually, ex GST.
Typical first-month inclusions
  • Discovery and scoping session
  • A written scope and plan
  • Agreed deliverables from the product lines above, scaled to a first business: a starting plan, core documentation, and an opening content or marketing package
  • Daily access and support
  • Bonsai, Slack and scheduling access
Not included
  • Legal, tax, financial or clinical advice (we work alongside your advisers)
  • Clinical sign-off (provided by your registered practitioner)
  • Third-party costs: domains, hosting, software licences, ad spend, printing, job advertising, accreditation fees
  • Work outside the written scope

Working to a tighter budget? We adjust the scope, not the standard of service.

Every engagement is quoted individually. What changes by stage is the scope, not the standard of care.